The Journal
Recent Work, Insights, behind-the-scenes stories, and tips to help Boise entrepreneurs and small businesses elevate their visual brand.
Boise Branding Photographer | Adele Van Der Lecq
As Adele and I worked on planning out a location for her photoshoot she told me about her work helping people with emotional trauma (which is work that I so deeply believe in), we talked about wanting to make her photos very approachable. People come to her to do deep emotional work, so when she's marketing her business online her photos need to represent the presence and safety that she brings to that work.She also talked about loving neutral colors, and how she needs photos with room for copy for marketing her business. As she told me all of these things the first location that came to mind was Boise Urban Studio in downtown Boise, so I sent her the website and she loved it. She also told me she loved the interior of á cafe, so we decided to use that as a location as well (huge thank you to á cafe for letting us use their beautiful space).If you missed my last blog post about Spencer Marks photoshoot, take a look at it here. Spencer is her partner and we ended up combining their photoshoots together into a beautiful Saturday in May in Boise.Adele was so much fun to photograph, she was super easy to work with and had a very clear vision on what she wanted from her branding photos. Here are the results...
Saltbrush Boise Greek Wine Producer Event | Boise Idaho Lifestyle Photographer
I felt a bit of my worlds colliding on this two day photoshoot in downtown Boise.Before we moved to Boise in 2017, we lived in the heart of Oregon Wine Country, just outside of Portland, Oregon. We spent a decade there in the Willamette Valley and when you live in Oregon Wine Country, the wine producers and industry is always swirling around you. Most prominently I remember harvest in the fall, when we could always smell the crushed grapes fermenting.This two day photoshoot was an event by Great Gatherings for Greek Wine Producers who are working on bringing their wines into the United States wine market and get their wines on tables and shelves here. The event took place at Saltbrush in downtown Boise and included two days of private dinners and a rooftop wine tasting PR event. I always love the challenge of photographing the feel of an event, capturing the people, the details, the food, the locations, the weather, the whatever else inspires me, that all combines together to make an event what it is. The event was put on by Predhomme Strategic Marketing out of Ontario Canada, and I can say they did an excellent job and were great for me to work with.Huge thank you to Natalie Plummer with Hello Meridian, Cait Montoya with Boise Socialite, Heidi Wight with Wight House Creative and Jesse Larsen with Jesse and Friends Real Estate, for saving me a place at their table and shared their meal with me when I had a few moments to sit down between photos. I love the community in Boise, if you follow along you'll hear me ramble about it all the time, and people like this are an example of why I love it.One other note on these photos, these are all done with natural light, the client requested this, and then the restaurant also had someone with epilepsy, so using bright flashing lights was not an option, but I personally love taking photos with natural light, and love using it in unique ways to tell stories and highlight certain things.Here's the photos, which will tell the story of the event, better than I ever could. Thank you to Predhomme Strategic Marketing for trusting me with this project.
Boise Bicycle Project | Boise Idaho Photographer
For as long as I can remember, I've loved bikes.I can remember pushing myself to learn to ride without training wheels when I was only four years old.I can remember begging my mom to let me ride my bike to elementary schoolI can remember spending every day after school riding bikes in the Western Colorado desert with my friends (a little "ghost riding" down some hills mixed in there iykyk :)).And still to this day I love riding bikes. Every year I set the goal to ride a minimum of 1000 miles and I typically ride more like 1500 miles (unless I shatter my collarbone of course, RIP 2024 goals 🤣). The majority of those miles are on my mountain bike in the Boise Foothills, ducking out of my work as a photographer to crank out some hard miles.Needless to say bikes have always been, and will always be a big part of my life. I've always said that I see the world better from a bike, and it's really true.I can't remember when or how I first heard about Boise Bicycle Project, but BBP, is this beautiful merging of so many things I love, and best of all it's all for a good cause. Boise Bicycle Project has given away over 35,000 bikes (yes three zeros) since 2007, and they teach people how to repair bikes and run programs to connect our beautiful community.BBP hired me in March to photograph their event Bike Prom, their annual fundraising gala. It was hosted at The Linen Building in downtown Boise, and I was honored to be the photographer for the event, and I even had my photobooth, Boothshakalaka, there for the evening as well. I left this photoshoot feeling really inspired about Boise Bicycle Project and the work they do in our community. BBP is a place that is truly working to do good, to be a safe place, and to bring the community of Boise together. I loved seeing all of the amazing outfits (look for the dumb and dumber dresses in these photos, and the bike shorts on the bottom and suit jacket on the top 🤣), loved seeing the bikes parked all around the Linen Building and loved seeing a group of people coming together to connect and support something beautiful.As a photographer I get a unique vantage point at any event, being an outsider who gets to show up present as a witness to all of the things, both big and small that happen. I'll let the photos tell the rest of the story, but what a fun and inspiring evening.