The Journal
Recent Work, Insights, behind-the-scenes stories, and tips to help Boise entrepreneurs and small businesses elevate their visual brand.
Boise Branding Photographer | Adele Van Der Lecq
As Adele and I worked on planning out a location for her photoshoot she told me about her work helping people with emotional trauma (which is work that I so deeply believe in), we talked about wanting to make her photos very approachable. People come to her to do deep emotional work, so when she's marketing her business online her photos need to represent the presence and safety that she brings to that work.She also talked about loving neutral colors, and how she needs photos with room for copy for marketing her business. As she told me all of these things the first location that came to mind was Boise Urban Studio in downtown Boise, so I sent her the website and she loved it. She also told me she loved the interior of á cafe, so we decided to use that as a location as well (huge thank you to á cafe for letting us use their beautiful space).If you missed my last blog post about Spencer Marks photoshoot, take a look at it here. Spencer is her partner and we ended up combining their photoshoots together into a beautiful Saturday in May in Boise.Adele was so much fun to photograph, she was super easy to work with and had a very clear vision on what she wanted from her branding photos. Here are the results...
Boise Branding Photographer | Spencer Mark.
From the moment I saw Spencer's contact form from my website, I knew this was going to be an amazing photoshoot."Transform your life into a masterpiece of purpose, beauty, and authenticity." These are the words that Spencer uses to describe his coaching work with men. For more than a decade now, I've been focused on my own personal growth and health and mens work has been a huge part of that work, so this is why I was so excited when Spencer reached out, I knew working with him would align perfectly with what's meaningful and important to me.We worked together on a half day photoshoot on a beautiful Saturday in Boise, and we focused it around getting Spencer the images he needs for his website, and producing a large variation of content for him to use for marketing his business. As always I focus my work around authenticity, story telling, lighting and emotions, I always hope people feel things when they look at my photos.In our time together we visited eight different awesome locations in Boise that we had carefully planned out and focused around matching Spencer's brand and giving us tons of variation. Thank you to all of our locations who allowed us to photograph in their spaces, Kate's Place, á cafe boise, Neckar Coffee (outdoor wall), The Gym Eighth and Main, and Boise Urban Studio, Downtown Boise, Camelsback Park plus a few more that don't have links.I truly enjoyed my time with Spencer and his partner Adele, it was so much more like spending time together with friends and creating artwork together than being some kind of "work" (which is a four letter word I just noticed). The light was spectacular for us and I was so grateful for the weather cooperating, in the spring time in Boise, you just never know. It was an inspiring day and I'm grateful to now know Spencer and Adele.I also took some photos for Adele which I'll share in another post too, and thanks to Adele on her help with styling and doing random stuff that helped me :).
Saltbrush Boise Greek Wine Producer Event | Boise Idaho Lifestyle Photographer
I felt a bit of my worlds colliding on this two day photoshoot in downtown Boise.Before we moved to Boise in 2017, we lived in the heart of Oregon Wine Country, just outside of Portland, Oregon. We spent a decade there in the Willamette Valley and when you live in Oregon Wine Country, the wine producers and industry is always swirling around you. Most prominently I remember harvest in the fall, when we could always smell the crushed grapes fermenting.This two day photoshoot was an event by Great Gatherings for Greek Wine Producers who are working on bringing their wines into the United States wine market and get their wines on tables and shelves here. The event took place at Saltbrush in downtown Boise and included two days of private dinners and a rooftop wine tasting PR event. I always love the challenge of photographing the feel of an event, capturing the people, the details, the food, the locations, the weather, the whatever else inspires me, that all combines together to make an event what it is. The event was put on by Predhomme Strategic Marketing out of Ontario Canada, and I can say they did an excellent job and were great for me to work with.Huge thank you to Natalie Plummer with Hello Meridian, Cait Montoya with Boise Socialite, Heidi Wight with Wight House Creative and Jesse Larsen with Jesse and Friends Real Estate, for saving me a place at their table and shared their meal with me when I had a few moments to sit down between photos. I love the community in Boise, if you follow along you'll hear me ramble about it all the time, and people like this are an example of why I love it.One other note on these photos, these are all done with natural light, the client requested this, and then the restaurant also had someone with epilepsy, so using bright flashing lights was not an option, but I personally love taking photos with natural light, and love using it in unique ways to tell stories and highlight certain things.Here's the photos, which will tell the story of the event, better than I ever could. Thank you to Predhomme Strategic Marketing for trusting me with this project.