Journal

Recent Work, Insights, behind-the-scenes stories, and tips to help Boise entrepreneurs and small businesses elevate their visual brand.

Bryan Rupp Bryan Rupp

Boise Branding Photographer for Entrepreneurs | Downtown and Outdoor Brand Photoshoot

A Boise branding photographer shares a personal branding photoshoot for a local entrepreneur, photographed in a downtown Boise cafe, studio, and outdoor urban locations, with additional images captured in the Boise foothills along Bogus Basin Road. This winter branding session highlights versatile, story-driven imagery created to help business owners market their brands with confidence.

As a branding photographer in Boise, one of my favorite things is finding a way to take one photoshoot and deliver a big variety of looks and work from it. Boise makes this pretty easy because we have so much variation in locations, all within a short distance of each other.

This makes my job fun, and it delivers more value to my clients because we can literally take one photoshoot and make it appear like multiple photoshoots by purposeful use of locations, wardrobe and light.

Brad is from Texas and we did his photoshoot in January (I’m a little behind on the posting front you can tell). There’s this location on Bogus Basin Road, a huge rock outcropping, I’ve always wanted to use, and Brad’s photoshoot was the opportunity I was looking for.

The nice thing about the location is that it’s RIGHT off of the road, like 50 feet, so it’s really easy to access, but it looks like you’re actually out in the wild, so it’s really convenient and beautiful.

The photoshoot happened in the inversion time and while I was disappointed to not have sunshine, we also got a really cool, moody look to the photos and really interesting light at this location in the foothills on Bogus Basin Road. Which I knew Brad would love because he was concerned about mood and storytelling.

Next we went to á cafe in downtown Boise, they were gracious enough to let us take photos there and use their beautiful space.

We finished up at Boise Urban Studio, one of my favorite studios to use in town for photoshoots, it has beautiful natural light, great backdrops and lots of different options. I always find that my clients feel great in the space too.

Here's the photos from Brad’s Branding photoshoot, and I’m eager to use this Bogus Basin Road location in other photoshoots and different weather so if you’re looking to do a photoshoot hit me up.

Boise branding photographer capturing authentic outdoor branding photos for an male entrepreneur in the Boise foothills on a foggy day in winter.
Boise branding photographer photographing a male entrepreneur during a studio during a branding photoshoot in downtown Boise
Personal branding photography for an entrepreneur in downtown Boise using urban outdoor locations in downtown Boise
Boise branding photographer capturing authentic outdoor branding photos for a male entrepreneur in the Boise foothills on a foggy day.
Personal branding photography for a male entrepreneur in downtown Boise using urban outdoor locations.
Boise branding photographer capturing outdoor authentic branding photos for an entrepreneur in the Boise foothills at a rock outcropping on Bogus Basin Road on a foggy day in January.
Personal branding photography for an entrepreneur in downtown Boise against a grey brick wall.
Authentic personal branding photography for a male entrepreneur with his arms crossed in front of a wooden wall in downtown Boise.
Boise branding photographer capturing outdoor branding photos for a creative entrepreneur in the Boise foothills on a foggy day.
Boise branding photographer photographing an entrepreneur during a studio branding photoshoot in down Boise.

Thank you for trusting me with this photoshoot Brad, great meeting you and spending the morning together!

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Boise Branding Photographer | Lifestyle Photoshoot for a Children’s Clothing Brand

A Boise branding photographer shares a lifestyle branding photoshoot for a children’s clothing brand in the Boise foothills at sunset. This outdoor brand session features custom designed apparel and commercial imagery created for print marketing and event signage to help local businesses sell and promote their products in person.

I worked with Cloudroom, an incredible custom children’s clothing brand on a lifestyle branding photoshoot in the Boise foothills at the very best time of day, sunset. This outdoor brand session focused on custom-designed clothing and natural and authentic story-driven imagery created specifically for marketing and brand growth across multiple platforms (web, social, and event & retail signage).

I sourced two different models for the branding photoshoot, and anytime you’re working with children you know things don’t always go according to plan, so in the end I actually had to source a third model after one of our young models refused to wear the Cloudroom clothes for the photoshoot :). As a dad myself I completely understood and I would never want a child to be photographed against their will.

I will never get tired of the Boise Foothills at sunset for photoshoots. The low sunlight is so beautiful and dreamy and the desert terrain reflects a lot of light, which creates a great combination for producing unique lifestyle photos.

I love Cloudroom’s approach to children’s clothing, the CEO Kate finds different artists to create custom designs for each clothing drop. The name of this design is Bugland and this was the second project that I worked with Cloudroom on and it was so much fun. I always know that my values and style both align very well with this brand, so I can photograph very naturally and intuitively which I love.

I’ll let the photos tell the rest of the story, but if you need a branding photography session for your business, click here to contact me, I’d love to talk and see if I could be a good fit.

Boise branding photographer capturing a lifestyle branding photoshoot for a children’s clothing brand in the Boise foothills at sunset.
Lifestyle branding photo of a model wearing custom children’s clothing for a Boise brand photographed in the Boise foothills.
Outdoor lifestyle branding photoshoot for a Boise children’s clothing brand featuring custom designed apparel.
Boise branding photographer photographing a children’s clothing brand during a sunset lifestyle brand session.
Natural lifestyle brand photography for a children’s clothing business in Boise using outdoor scenery.
Commercial branding photography for a Boise children’s clothing brand designed for marketing and sales use.
Lifestyle product photography showing custom children’s clothing created for a Boise based brand.
Brand storytelling photography for a Boise children’s clothing company photographed in the Boise foothills.
Outdoor marketing images created by a Boise branding photographer for a children’s clothing brand.
Lifestyle branding photography of a second model wearing children’s clothing for a Boise brand in the foothills.
Outdoor brand photoshoot for a Boise children’s clothing business captured in natural scenery.
Sunset lifestyle branding photos created for a children’s clothing brand in Boise Idaho.
Commercial branding images for a Boise clothing brand created for marketing and promotional use.
Nature inspired lifestyle branding photography for a children’s clothing brand based in Boise.
Lifestyle product photography highlighting custom designed children’s clothing for a Boise brand
Brand storytelling images created by a Boise branding photographer for a children’s clothing company.
Marketing content photography created for a Boise children’s clothing brand for business promotion.
Brand photography created by a Boise branding photographer for printed event and market signage for a children’s clothing brand.
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Branding Photography Bryan Rupp Branding Photography Bryan Rupp

Boise Branding Photographer | Adele Van Der Lecq

As Adele and I worked on planning out a location for her photoshoot she told me about her work helping people with emotional trauma (which is work that I so deeply believe in), we talked about wanting to make her photos very approachable. People come to her to do deep emotional work, so when she's marketing her business online her photos need to represent the presence and safety that she brings to that work.She also talked about loving neutral colors, and how she needs photos with room for copy for marketing her business. As she told me all of these things the first location that came to mind was Boise Urban Studio in downtown Boise, so I sent her the website and she loved it. She also told me she loved the interior of á cafe, so we decided to use that as a location as well (huge thank you to á cafe for letting us use their beautiful space).If you missed my last blog post about Spencer Marks photoshoot, take a look at it here. Spencer is her partner and we ended up combining their photoshoots together into a beautiful Saturday in May in Boise.Adele was so much fun to photograph, she was super easy to work with and had a very clear vision on what she wanted from her branding photos. Here are the results...

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Boise Branding Photographer | Spencer Mark.

From the moment I saw Spencer's contact form from my website, I knew this was going to be an amazing photoshoot."Transform your life into a masterpiece of purpose, beauty, and authenticity." These are the words that Spencer uses to describe his coaching work with men. For more than a decade now, I've been focused on my own personal growth and health and mens work has been a huge part of that work, so this is why I was so excited when Spencer reached out, I knew working with him would align perfectly with what's meaningful and important to me.We worked together on a half day photoshoot on a beautiful Saturday in Boise, and we focused it around getting Spencer the images he needs for his website, and producing a large variation of content for him to use for marketing his business. As always I focus my work around authenticity, story telling, lighting and emotions, I always hope people feel things when they look at my photos.In our time together we visited eight different awesome locations in Boise that we had carefully planned out and focused around matching Spencer's brand and giving us tons of variation.  Thank you to all of our locations who allowed us to photograph in their spaces, Kate's Place, á cafe boise, Neckar Coffee (outdoor wall), The Gym Eighth and Main, and Boise Urban Studio, Downtown Boise, Camelsback Park plus a few more that don't have links.I truly enjoyed my time with Spencer and his partner Adele, it was so much more like spending time together with friends and creating artwork together than being some kind of "work" (which is a four letter word I just noticed). The light was spectacular for us and I was so grateful for the weather cooperating, in the spring time in Boise, you just never know. It was an inspiring day and I'm grateful to now know Spencer and Adele.I also took some photos for Adele which I'll share in another post too, and thanks to Adele on her help with styling and doing random stuff that helped me :).

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Boise Bicycle Project | Boise Idaho Photographer

For as long as I can remember, I've loved bikes.I can remember pushing myself to learn to ride without training wheels when I was only four years old.I can remember begging my mom to let me ride my bike to elementary schoolI can remember spending every day after school riding bikes in the Western Colorado desert with my friends (a little "ghost riding" down some hills mixed in there iykyk :)).And still to this day I love riding bikes. Every year I set the goal to ride a minimum of 1000 miles and I typically ride more like 1500 miles (unless I shatter my collarbone of course, RIP 2024 goals 🤣). The majority of those miles are on my mountain bike in the Boise Foothills, ducking out of my work as a photographer to crank out some hard miles.Needless to say bikes have always been, and will always be a big part of my life. I've always said that I see the world better from a bike, and it's really true.I can't remember when or how I first heard about Boise Bicycle Project, but BBP, is this beautiful merging of so many things I love, and best of all it's all for a good cause. Boise Bicycle Project has given away over 35,000 bikes (yes three zeros) since 2007, and they teach people how to repair bikes and run programs to connect our beautiful community.BBP hired me in March to photograph their event Bike Prom, their annual fundraising gala. It was hosted at The Linen Building in downtown Boise, and I was honored to be the photographer for the event, and I even had my photobooth, Boothshakalaka, there for the evening as well. I left this photoshoot feeling really inspired about Boise Bicycle Project and the work they do in our community. BBP is a place that is truly working to do good, to be a safe place, and to bring the community of Boise together. I loved seeing all of the amazing outfits (look for the dumb and dumber dresses in these photos, and the bike shorts on the bottom and suit jacket on the top 🤣), loved seeing the bikes parked all around the Linen Building and loved seeing a group of people coming together to connect and support something beautiful.As a photographer I get a unique vantage point at any event, being an outsider who gets to show up present as a witness to all of the things, both big and small that happen. I'll let the photos tell the rest of the story, but what a fun and inspiring evening.

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